Strategy Boards Capital Innovation

Gritsy Limited

Gritsy Limited · Boutique advisory

Senior operators for founders, owners and boards.

We help growth-stage companies, family-owned groups and their boards grow, strengthen their finances and govern well, and we develop technologies of our own. Our partners have run a national airline, a $4B logistics platform and the finance functions of global businesses.

$600M+Capital raised
$4B+Largest platform built
17+Countries operated
6,500+People led

Most of our work comes by introduction. We are glad to hear from you directly.

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Growth and transformation

Grow, scale or change course with people who have done it.

For owners, CEOs and founders deciding where to grow, how fast, and with what capital, or how to turn a business around.

Growth strategy and market entry

Owners and CEOs

Where to compete, how to enter a new country or sector, and what it will take in people, partners and capital. Shaped by building national platforms from zero across Asia, the Middle East, Europe and the US.

Scaling and capital

Founders after product-market fit

The operating cadence, team shape and capital plan the next stage needs, and preparation for the investors, lenders or listing that will fund it. Where we see the fit, we sometimes invest alongside our clients.

  • Investor readiness
  • Capital raising
  • IPO readiness
  • Organisation design

Transformation and turnaround

Leadership teams

Operating model, performance and restructuring work for established businesses, delivered hands-on alongside management. We have returned loss-making operations to profit in months.

Founder setup and structuring

First-time founders and their advisers

Where to incorporate, how to structure holding and operating companies, where intellectual property and trade marks should sit, and how to bank across borders. We coordinate your lawyers and accountants so their time goes on judgement, not basics.

Sectors we have run: aviation, transport and logistics, climate technology, battery and energy storage recycling, software, sport, consumer goods and industrial.

Facing a growth or transformation decision?

Start a conversation hello@gritsylimited.com
Finance and fractional leadership

Senior finance and operating leadership, for as long as you need it.

For founder-led and growth-stage businesses that need a forward view of cash, board-ready numbers, or an experienced executive in the seat without a permanent hire.

Fractional CFO

Monthly

Weekly cash discipline, budgets and forecasts, investor and lender reporting, and board packs, from a CFO who has led finance across Europe, Asia Pacific and the US.

13-week cash forecast

7 business days

A decision tool built on your real bank, receivables, payables and payroll data, with base, upside and downside scenarios and a one-page summary for your board. Yours to keep.

Finance and HR foundations

Systems, controls, governance

The controls, systems, reporting and HR processes a growing group needs, and company secretarial and governance work brought in-house when the time is right.

Fractional executives

Interim or part-time

A former CEO, COO or chief commercial officer in the seat for the months that matter: a launch, a raise, a restructuring or a leadership gap.

We provide financial forecasting and advisory, not tax, audit or legal advice, and work alongside the specialists who sign those off.

Need a clearer view of cash, or an executive in the seat?

Start a conversation hello@gritsylimited.com
Boards and governance

Directors who have run what they now oversee.

Independent and resident directors for private companies and family holding structures, with board experience across the UAE, Singapore, Europe and the United States.

Independent non-executive director

Challenge and counsel on strategy, capital, risk and people from directors who have been chief executive and CFO themselves, and who have raised capital and dealt with regulators and governments.

Resident director

A small number of resident directorships for private companies and family holding structures, with board meetings held where the company is based. Statutory records stay with the licensed corporate services provider you appoint.

Board reviews and composition

Board effectiveness reviews and advice on who the board needs next, from people who have advised Fortune 500 boards and sovereign funds.

Banking and redomiciliation

Introductions to senior private and commercial bankers, and coordination of a holding company's move between jurisdictions with advocates in both places. No commissions taken from any bank.

Every client gets a partner.

Looking for a director, or a review of your board?

Start a conversation hello@gritsylimited.com
Innovation and R&D

We help new businesses and brands come to life.

We work alongside founders and companies to create new businesses, brands and products, and we design the experiences and the brand and product capabilities that bring them to life. Our approach is progressive and iterative: we test our assumptions early, learn from real people, and refine as we go.

New businesses and brands

From idea to market

We help shape what a new venture, brand or product should be, who it serves and how it wins. Then we design the customer experience, the brand and the product capabilities needed to launch it, and stay to help it grow.

  • Venture and concept design
  • Brand and positioning
  • Customer experience
  • Product capability

Design thinking, done iteratively

Hypothesis, test, refine, repeat

We treat every assumption as a hypothesis to be tested. We start with the people the solution is for, build simple prototypes, put them in front of real users, and tweak the idea and the process along the way. Each round builds on the last, so what we launch is shaped by evidence and centred on the people who will use it.

  • Listen and observe
  • Frame hypotheses
  • Prototype
  • Test with users
  • Refine and scale

Our own R&D

Battery pre-treatment

We apply the same method to our own technologies. Our most advanced programme is modular and mobile pre-treatment for industrial lithium-ion and EV batteries, taking the first steps of recycling to where batteries are. What we develop is sold or applied with clients on a consulting basis.

Always experimenting

What comes next

Gritsy Limited is continuously innovating and testing new ideas across energy transition, logistics, consumer brands and industrial operations. If you have a problem that existing solutions do not solve, we would like to hear about it.

Leadership

Two partners. Every mandate led by one of them.

Managing Partner

Growth · Transformation · Boards

Two decades building and fixing businesses in regulated markets across four continents, as founder, chief executive, chairman and investor.

  • Founding CEONational airline, $300M revenue in year one
  • CEO$4B integrated logistics platform
  • Chairman & CEOClimate infrastructure, UK and US
  • CEOPrivate equity operating platform, Dubai
  • PrincipalGlobal board advisory firm, Asia Pacific
  • EducationINSEAD MBA; Tsinghua executive MBA

Chief Financial Officer

Finance · Fractional leadership

Twenty years in finance leadership across Europe, Asia Pacific and the US, and a CFO who has sat on both sides of the board table, in business and in diplomacy.

  • CFOPE-backed growth-stage US business
  • Group Head of FinanceInternational holding group
  • Regional Finance HeadGlobal consumer goods group, Asia Pacific
  • DiplomatDevelopment and business diplomacy, European government
  • EducationMBA; BSB Finance, University of Minnesota

Speak to a partner directly.

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Track record

What our team has delivered.

Two decades of building, scaling, financing and fixing businesses in regulated markets across four continents, as founders, chief executives, CFOs, directors and investors. We judge ourselves on results, so these are the ones we can point to.

$600M+Capital raised
$4B+Largest platform built
17+Countries
20 → 6,500+Largest team built
4Continents

Built from zero

National airline

Took a new airline from licence application to scheduled operations in one of the world's most regulated aviation markets.

  • $230M+ raised
  • $300M revenue in year one
  • 650+ staff, 11 stations
  • 100% safety record
  • 95% on-time
  • 85% load factor

Scaled a platform

Integrated logistics

Turned a ports business into a multi-modal logistics group spanning rail, trucking, warehousing, airports and air cargo.

  • $4B asset platform
  • $700M sovereign wealth partnership
  • 200% revenue growth in year one
  • #2 rail logistics operator

Built and scaled

Climate infrastructure

Built an industrial battery recycling and critical minerals company across the UK and US, and prepared it for an AIM or NYSE listing.

  • $90M+ raised
  • $30M revenue at 45% margins
  • 10 OEM partnerships

Built and scaled

Software

Scaled a SaaS platform from MVP to a strategic transaction, and built a second SaaS business inside a private equity portfolio.

  • $60M raised
  • ARR tripled in year one
  • 40% profitability
  • $18M ARR platform built

Turned around

Industrial and private equity

Ran a $1.8B industrial business across 17 Asia Pacific countries and returned its failing China operation to profit. Later served as operating partner across a private equity portfolio.

  • Profitable in 6 months
  • $200M+ revenue growth
  • Portfolio performance up 25–40%
  • $300M airline expansion funded

Built finance functions

B2B, B2C, FMCG, Industrial

Set up a regional finance hub in Singapore, hired the team and implemented the ERP for expansion into six Asia Pacific markets. Led planning for a business aiming to grow from $2M to $100M+, and later served as CFO of a PE-backed US business operating across several states. A CFO who has sat on both sides of the board table, in business and in diplomacy.

  • 6 markets launched
  • $12M+ Japan business
  • €33M+, 300+ products across the Baltics
  • $5M PE capital stewarded

Set up, run and closed

Companies across jurisdictions

Set up, run and, when the time came, closed companies in several jurisdictions, from incorporation, banking and group filings to an orderly wind-down. Built the controls, systems and governance behind finance and HR functions, and brought company secretarial and governance work in-house.

Advised boards

Board advisory and directorships

Advised Fortune 500 boards and sovereign funds as a principal at a global board advisory firm, led a first-of-its-kind board review for a Singapore-listed company, and has held board roles in the UAE, Singapore, Europe and the United States.

Worked with governments

Regulators and diplomacy

Navigated aviation, ports and logistics regulators in Asia and federal and state energy and environmental regulators in the US. Represented a European government at senior international forums, including the UNICEF Executive Board, and led business diplomacy for market-entry partnerships.

Results achieved by members of the Gritsy team in executive, board and advisory roles before and alongside their work with the firm.

Want to know how this experience applies to your situation?

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Contact

Tell us about the decision in front of you.

Write to us in confidence. A partner reads every message and replies personally, usually within two working days.

It helps to include
  • Who introduced you, if anyone
  • The decision or situation you are facing
  • Your timing
Legal

Legal notice and privacy.

GRITSY is a registered trade mark owned by Gritsy Limited. The name began as the brand of a sports technology platform and remains protected for software, media, entertainment, advertising and business services.

European Union

EU trade mark No. 018467625

United States

Reg. No. 7,095,438 · Principal Register · Classes 9, 35, 38, 41, 42, 45

International

International Registration No. 1650233 (Madrid System)

Use of the name, or of confusingly similar names or marks, without written consent is not permitted. Gritsy Limited monitors the registers and will act to protect its rights.

Content on this site is general information, not advice. Engagements are governed by a written engagement letter.

Legal

Privacy notice.

Gritsy Limited is responsible for personal data collected through this website and when you write to us. We collect as little as we can.

What we collect

This site has no forms, no analytics and no tracking or advertising cookies. If you email us, we receive your name, email address and whatever you choose to tell us. Our hosting provider records standard technical logs, such as IP address and browser type, to keep the site secure and running.

How we use it

To reply to you, to consider and carry out a possible engagement, and to meet our legal and regulatory obligations, including client due diligence. Our lawful bases are our legitimate interest in responding to enquiries, taking steps towards a contract at your request, and legal obligation.

Who sees it

Our partners, and service providers who act for us, such as our email and hosting providers. We do not sell personal data or share it for marketing. Some providers may process data outside your country, under appropriate safeguards.

How long we keep it

Enquiries that do not lead to an engagement are deleted within 24 months. Client records are kept for as long as the law requires, usually six years after an engagement ends.

Your rights

You can ask for a copy of your personal data, ask us to correct or delete it, object to or restrict how we use it, or ask us to transfer it. Write to hello@gritsylimited.com. You may also complain to your local data protection authority.

Last updated October 2026.